Wants and Needs: Understanding the Monetary Crisis
Wednesday, December 24th, 2008
Timothy Wilken, MD writes: Making money is not the same as creating life support. Elsewhere, I have defined mutual life support to be synergic wealth. Money was defined as neutral wealth. We humans are an interdependent species. We meet our needs by making exchanges in the marketplace. Supply and demand often determines the value of things that we need. High demand raises the value of a particular good, as does low supply. It is scarcity that gives everything its maximum value.
The laws of supply and demand were originally formulated by Adam Smith before the invention of advertising. Advertising is a powerful tool designed to create demand. This tool is a constant and insideous companion to modern life. It is enormously effective at creating demand. You can’t watch television, listen to radio, read a magazine, or even drive on the public highways without being bombarded with advertising. This prolific advertising creates a strong demand for products and services that have little or no benefit to humankind.
Most of this advertising created demand is for our wants not for our needs. Wants and needs are not the same.
I want a Mercedes, but I need transportation.
I want a gold Rolex, but I need to know the time.
I want Gucci loafers, but I only need shoes.
I want a million dollar architectually designed home, but I only need safe, comfortable housing.
Our present culture is dominated by the idea that more is always better than less–that expensive is always better than inexpensive. Two phrases in common use today encapsulate this attitude: “The only difference between men and boys is the price of their toys.” and “He who dies with the most toys wins!”
Scientists have discovered that Nature is always seeking more for less–always seeking maximum efficiency in all that she does. R. Buckminster Fuller called this principle of seeking more for less the “dymaxion” way.
This is of course simply another way of stating the “Principle of Least Action”. In science the most elegant solution is the one that explains the most with the fewest variables. A synergic culture will be dominated by the dymaxion ideal. The best will be that which accomplishes the most with the least.
Doing more with less will makes more available to help others. Helping others so that you are helped in return is the operating basis of synergic culture. There our human wants will move towards congruence with our human needs.
But, back to the present world, today’s wants are not only more than we need, but they often are not even good for us.
I want a cigarette, but what I need is to relax.
I want a drink of alcohol, but what I need in to reduce the stress in my life.
I want an extra dessert, but what I need is more love in my life.
Much of what we want is not helpful for us and often times even harmful. But the laws of supply and demand respond as well to human wants as they do to human needs.
Those products most demanded whether for wants or needs are considered valuable. And it is the possession of valuable things that is the usually definition of wealth. This means in today’s world many harmful things are valuable–cocaine is very valuable, and possession of a ton of cocaine would make me wealthy.
In a synergic science, we make a major distinction between creating mutual life support or synergic wealth and just making money which is neutral wealth.
Synergic wealth is more than just what humans want or value. Synergic wealth is that which supports mutual human life. Synergic Wealth is defined as life itself and that which promotes human well being generally–that which satisfies the human needs of self and other–that which promotes mutual survival and makes life meaningful for self and other.
While money is considered wealth in our present neutral society, even here it is not really wealth. Money is a symbolic tool that can be used to represent real wealth. It was originally invented as a mechanism to protect real wealth. This distinction has been lost in our modern world. Today there is no distinction between money and real wealth. (12/24/08)
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